Additional Resources
The Radio Sales Network continues to grow.
4 new QLD stations Join TRSN!
We have recently aquired representation of another 4 QLD stations, together they reach a total population potential of 125,000 Queenslanders. TRSN now represents 18 QLD radio stations in 13 markets. Call TRSN today for QLD state buy opportunities.
Commercial Radio Australia
Commercial Radio Australia is the national industry body representing Australia’s commercial radio Broadcasters. Visit http://www.commercialradio.com.au/ for extensive information about the effectiveness of radio in your next advertising campaign.
A Time of Opportunity - The latest campaign by CRA - Feb 09
"One strategy is to approach clients with certainty in a time of uncertainty"
The latest campaign by CRA "Radio Advertising. Economically Sound." deatils how advertising in the current economic climate presents the opportunity to reiterate brand strength to consumers against a weakened competitior. Despite the publicised gloom of the economic crisis, lower interest rates combined with lower petrol prices and government assistance may mean consumers will have more money to spend.
A Time for Opportunity on Commercial Radio
Commercial radio audience is growing, despite the plethora of new media options being introduced to communicate brand messages.
- Across 2008 around 94% of Australians listened to the radio in the average week.
- On average Australians spent 17hrs 2min per week listening to commercial radio during 2007.
Source: Commercial Radio Australia
These promising statistics, coupled with the affordibility to advertise on radio especially in regional areas make radio an attractive media choice for brands, particulary through these tough economic times.
Radio & Online - we just click
Research shows that over 80% of people who hear a radio commercial have visited the mentioned website as a result. Over two-thrids of commercial radio listeners are online daily and these users are using the internet to shop, research or download information.
Radio - a time + place for everything
Commercial radio has the unique ability to engage listeners in situations such as at time of purchase where other media cannot. For example, commercial radio has the ability to engage grocery buyers in the car, buiding top of mind awareness as they consider purchase options.